Cera ve rebrand

As a skincare company that is #1 recommended by dermatologists, CeraVe’s current brand identity just isn’t reaching the potential that it could. With values of high accessibility and proven results, this brand could reach a much larger audience with a stronger brand aesthetic and identity. CeraVe aims to set a new standard, being a role model in the belief that beauty and good skincare should not be paid for with prestige, but accessible to everyone. Formulated with dermatologists, and a therapeutic solution to skin conditions, it’s a brand that you can trust on your skin. Beauty should be made simple. I aim improve the aesthetics to drive up brand awareness and consideration. skin care doesn’t have to be expensive or complicated to be top quality.