snotty tears
Kleenex
Young folks are killing off tissues, replacing them with the more readily available and less expensive, toilet paper. Tissues have gone from an at-home staple to a discretionary luxury, but we’re here to remind everyone that you shouldn’t be frugal when it comes to your emotions.
monthly subscription box
To encourage sustainability and regular purchasing, customers can buy rebranded, keepable box designs online and subscribe to monthly tissue refill packs.
Rain activated billboard
There’s something about rainy, gloomy days that puts people in their feels. Our rain-activated billboard will display a heartfelt message only when it’s raining.
cry fest film festival
Kleenex’s very own pop-up film festival will feature heart-wrenching short films guaranteed to make you bawl your eyes out. You bring the tears, we’ll bring the tissues.
Rotten tomatoes
sob-meter
We’re adding a Kleenex Sob-Meter to Rotten Tomatoes to let viewers know if the movie is a much-need tearjerker.
Free to cry
To get tissues into tissue-less homes, we’ll put free samples in popular magazines.
cry club app
To further encourage people that they don’t need to fear the tears, we’re building a community of Cry Club members on our app.
