Fix, don’t fry.
Prose
We abuse our hair because we don't think about it. Burning your hair at the same temperature you cook garlic bread at is not the answer. It takes a bad bitch to get out of the hot tool hell society has put us in and rock their natural locks. There’s a better way to get good hair days, it starts with throwing out the tools and starting with a good hair care system.
Prose Salon
It would only make sense for Prose to have a salon that specializes in no heat hairstyles and damage repair. Give your hair a lil spa day that won’t result in hair that feels like spaghetti.
prose coffee table book
An editorial style book all about the art of beautiful hair. We don’t need heat to transform the beautiful hair we already have.
a little rebranding
Nourishing your hair starts with taking care of it well. Prose is shifting to a more elevated, upscale brand identity. Committing to your luscious locks is a vibe. So why not make it a vibe.
send your hot tools back
Since you won’t be needing your hot tools anymore, prose will give you an easy way to get rid of them. Use the box you get your customize prose kit in as a send back kit for your tools and Prose will recycle them. Bye bye devils in disguise.
hair tool sculpture
What is Prose going to do with all of those recycled hot tools? Melt them down and use them for art, of course. Prose hair sculptures will be popping up all over cities to remind you to be kind to your hair.
QR Coupon ad
Prose will strategically place ads in front of grocery stores, and hot tool sections in retail stores to make you think twice about your potential purchase. Since Prose is only sold online, a QR code on the ad will take you to the website and give you a discount on your first Prose set. You don’t need those fire breathers, you just need good hair care.
Prose festival pop-up
Prose is all about healthy heatless hair, but that doesn’t mean you’re stuck with bed head every day. Prose will have salon pop-ups at festivals where people are camping but still want good hair days. You can still have epic hair without entering hot tool hell.
the hard truth
The years of hair abuse has finally caught up to you. We know it’s hard, but it’s time to see the damage that was caused so Prose can help you get back on track with your hair goals.